Cloud Computing Service Branding
The idea for this was friendly and accessible. "Cloud" is one of those words that is fairly easy to understand for those people who understand computing but for others can be a scary, confusing thing. Keeping your data on someone else's computer a thousand miles away kinda sounds like a silly idea if you don't understand it (possibly more scary if you do). The branding for this is meant to convey trust, be friendly to the eye, and let the user know that the everything with their data is going to be alright.