The smell of rich mahogany and leather bound books. A cracking fire and old leather wingback chairs. Maybe a bearskin rug?
I don't know. I've never been in a place like that but the smoking lounge is what I had in mind for this barbershop branding. I guess it falls under the category of hipster millennial now but whoever's coming in I bet they buy some Ross & Circle branded beard oil on their way out.